reframe
a non-profit that aims to reframe the narrative surrounding women’s menstrual and post-menstrual health and support them in their workplace(s).
the brief was to make something disruptive that gets people’s attention to change the stories society tells itself about women’s menstrual health and what that means in the workplace.
[concept - branding & visual identity]
the concept: What is it about women’s bodies that conversations around it are so hushed and shushed in so many societies? If we can’t talk openly about women’s bodies, dialogue surrounding their health is also censored and shushed. this concept embodies this unapologetic ownership of women’s bodies so we can finally move past “the secrecy” and change the narrative regarding their health.
the execution: the brackets draw out the shape of the vulva, a bold and unapologetic representation of women’s bodies. this aligns perfectly with the mission to destigmatize conversations about women’s health.
the use of brackets symbolize a frame around the wordmark to mean “framing" while the inversion of the wordmark is meant to emphasize on the “re”framing part of it.
the soft, muted pink feels feminine but not cliché, adding a balance to the otherwise bold representation of women’s bodies.
logo
a mock landing page
