chill chilli
just a chill homegrown salsa brand
chill chilli’s brief was simple: “just make a chill logo that visualizes our name in a fun, memorable way”.
[concept - branding - visual identity - illustration]
the concept: a brainer, just a chill person chilling on a chilli. or wait, is it just a chilled out chilli? either way, it’s chill!
the logo featuring a mexican-esque type and a hand drawn illustration
the label