practioner’s place
a psychotherapy practice that focuses on providing therapy to not only the general public, but brings together other practitioners to simplify the understanding of the mental health space in the UK.
the brief was to create branding (a logo + visual identity) that depicts their mission of trying to simplify the complexities of emotions as well as the mental health space/process in general, and make it more human.
[concept - branding - visual identity - illustration]
the concept: let’s unpack.
the practitioner's place is a space to unpack emotions and complexities. and to make sense of them in a safe, nurturing, warm environment. this design direction captures the beauty of unraveling layers, embracing chaos, and finding clarity in the process
the construction of practitioner's place..
the construction of practitioner's place..
the construction of practitioner's place..
the construction of practitioner's place..
