sage & nova
an independent brand strategy company
sage standing for ‘wisdom’ while nova standing for ‘novelty’ really focuses on the ampersand between the two words that forms their name. they think the ampersand is a powerful symbol; by using ‘and’, possibilities open up. they don’y just focus on possibilities but also how they operationally work. known for their robust strategies to operations platform, they work on a strategy and make it work as hard as possible for you.
[concept - branding & visual identity]
the brief: a concept reminiscent of the roaring 20’s. a period that marks a huge stride in progression and evolution - a time of profound social transformation. leaning towards art deco, that can be extended as a an iconic brand.
the concept: an art deco blueprint (because they significantly focus on the ‘operations of things’ and what they look like.
the execution: a minimal art deco line pattern that is made up of icons represented in art deco style. this pattern is a representation of a blueprint that the company offers its clients.
the starting point, the blueprint.
the logo