poof
a skincare brand + space for acne people.
[business strategy - visual brand identity - creative copy - product design - email marketing - web design and development - content for social - influencer campaign management]
logo design
brand values
motto
brand narrative
brand identity
e-commerce website design and development
product design
innovative product launch: poofer plus
product design
product development
innovative product launch: booty scrub
innovative product launch: booty scrub
instagram content
instagram content
instagram content
email marketing
email marketing
attention to detail: merch tags
attention to detail: easter eggs in packaging
managing the retail channel
influencer management
influencer management
collaborative packaging design with foreign artist
collaborative packaging design
packaging
packaging
influencer pr campaign
influencer pr campaign
packaging
introducing new shipping boxes on our 3rd birthday. this is a cake that previews it.
sticker design for new packaging
digital ads
@poof_off
breast cancer awareness month campaign
feat. the boob mask
october 2021 started with a limited edition product launch - the boob mask - and the idea that while applying it (for chest acne, irritated skin, chafed skin), women (and men) were encouraged to do a self-exam and check for any lumps. additionally, the profits from the sale of the boob mask were going to help a breast cancer patient. therefore, no marketing dollars were spent to increase the profit margin. all marketing was carried out through word of mouth by creating a product that would otherwise be considered taboo in this market, creating fun content surrounding the product idea that encouraged talkability, sending funny and pun-ny stickers with all orders so it could act as a conversation-starter.
an influencer pr campaign: on the bright side
when the pandemic hit in 2020, things looked really bleak. we had just launched our vitamin c serum which is meant to help skin become brighter (it has a small illustration of a lemon on its packaging too). anyway, during this really dark and uncertain time, we started an influencer pr campaign called ‘on the bright side’ , sending out the vitamin c serum in an outwardly black and white box but bright yellow from inside, alongside other yellow-y lemon-y goodies: cookies to make their day sweeter, stickers to brighten any dull surfaces and of course the serum, to brighten their skin.
this was sent to some big and some micro-influencers with a small handwritten note to their skin and us acknowledging that these were dark times but on the bright side of staying inside, we could at least focus on self-care. this campaign was the start of what put poof on the map.
behenchara: merch for march
there’s a word in the urdu language for brotherhood, but not sisterhood. so we made up a word: behenchara.
every march, poof makes merch before the aurat march (women’s march), focused around the concept of behenchara and our definition of it: woh loug joh hamesha aap ka saath dein gey (those people who will always be there for you). this merch is made for women, by women. the proceeds of the sale of this merch go towards helping underprivileged women in pakistan and aims to give them financial independence.
sustainable packaging
feat. the deep cleanser
in an effort to be more sustainable: a fun packaging that this beautiful, upcyclable glass bottle comes in, with an optional pump. refill pouches too so the bottles can be used again.
a lesson in content marketing
otherwise boring, educational, important content delivered in a fun, non-preachy way
youtube ad
gifting
poof loves love season. valentine’s is all about launching many new gifting options: gift cards, a ‘box of joy’, wrapping sheets, gift pouches, we collaborated with braencandy to make cute jewelry (!), and of course, there’s always cute content surrounding that.
campaign//marketing shoots
some of the campaign shoots i drove: a 90s themed product-oriented one for the website that aimed to appeal to an emerging gen z set of visitors, a product launch campaign for the hydrating gel cream with a model based in ny, a brand awarenesss shoot with a local artist/photographer with the aim of spreading the brand message: acne is beautiful!
